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[Daily News] Brands eye ´Monkey´ business国际品牌猴年借势营销

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   发表于 2016-2-5 10:12:52 属地未知 来自:浏览器
春节快到了么?为什么我还在上班,哦。。。
本期看点:“吸引消费者”、“携手和XX一起推出”、“排队购买”、“猴元素营销”。
供大家练习用,回帖可看到参考中文:
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International retail brands are seeking to woo Chinese customers by adorning their products with monkey characters and images as Spring Festival approaches. At KFC restaurants, Monkey King toys made in collaboration with the Shanghai Art Film Studio have become so popular that many customers are lining up at the fast-food chain for a chance to get them. PepsiCo has distributed special edition cola cans in China inspired by the Peking opera version of "The Monkey King". Mondelez China, a US-based snack and food giant, has adapted traditional paper-cut monkeys into its gift package design. Jason Yu, general manager of Kantar Worldpanel China, said monkey-related marketing indicates that more global brands are trying to adapt more to the Chinese market and delight their customers.
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